Marketing your business is often the difference between succeeding or failing. This is true whether you have an offline brick-and-mortar business, or some kind of an online business that you’re trying to get traffic to your website for.
As we look ahead to the rest of the year social media marketing continues to dominate marketing online regardless of the kind of business you have. This does present multiple challenges which can ultimately lead you to consider outsourcing your social media marketing.
Outsourcing has become a proven way to get things done online. There is a popular saying within Internet marketing that you should do what you like best and outsource the rest.
I think this definitely applies to social media marketing for a number of reasons.
Let me give you five reasons I think you should outsource social media marketing.
This is a problem all of us face whether we have a full-time business we are trying to promote, or whether we work a full-time job and are trying to do Internet marketing part-time. We all have 168 hours in a week, which works out to 24 hours a day.
The great thing about the Internet is its open for business 24 hours a day even when we cannot be working. However, when it comes time to do marketing that often gets pushed off to the side because the rest of our day is so full.
If you were to outsource various aspects of social media marketing think about the amount of time it would free up for you.
I’m a full-time Internet marketer, and I have a hard time keeping up to date with all the different social media platforms. Even if you are a fairly technically oriented each social site is a little different than the other one, and this can become frustrating.
As an example, blogging is one of the best forms of social media marketing. Yet, less than half of the offline businesses in America have a blog.
Brick-and-mortar businesses, as well as online businesses, that do have a blog are woefully behind in keeping it up to date. It just takes too much knowledge on what to write about, how to get your blog articles ranked, how to promote your blog, and so on.
The same thing can be true whether you’re in Facebook, Twitter, Pinterest, Instagram, and so on. It takes a lot of knowledge to master social media marketing on these various social platforms and many of us just do not have the time or energy to learn all of this.
Are You An Expert?
You may be an expert in your business, but are you an expert at marketing on the Internet using social media? An advantage to outsourcing is you bring in an outsider’s perspective when it comes to talking about your niche or your business.
If you hire a social media expert that has knowledge in your niche they can present it in a different light than you might do.
We mentioned the many people have a hard time keeping up with their blog. They also have a hard time keeping up with social media marketing.
The best advice I can give you is if you’re going to be social with your business then be social every day. How many Facebook pages have you been on where somebody made a comment about a specific business and it’s been over 30 days and there’s no response.
Social media marketing works when you’re active and you don’t fall away behind. This is hard to do if you have a busy business, so why not outsource this to somebody who can keep it up to date on a daily basis!
If you weigh the cost of paying an outside source versus hiring a full-time employee you will find social media marketing is fairly inexpensive. If you pass off your social media marketing to an existing employee this may cost you money and lost time.
What many companies have found is employees love to hang out on Facebook and pretend they are actually working. You do jot have to worry about that with an outsourced worker because you’re paying them a set fee and you don’t care how many hours it takes them to do it.
These are five reasons you should outsource social media marketing whether you are an offline business or an online business. I can help you with the content portion and some of the social bookmarking.