As I write this someone, somewhere in the world, is staring at their blog trying to decide if they will write a blog post or not.
I say why not!
What stops somebody from making a new blog post?
One of the main reasons people do not sit down and write is because they think their articles need to be long to be effective. Certainly Google wants longer blog posts, but you don’t have to do that every time.
Plus think about this, are you always writing for search engines?
What about writing for real people?
Write Short Articles
When you write for real people you don’t focus on word count, but rather you focus on the quality of the content. You can say a lot in 200 words if that’s all it takes to get your point across.
One advantage to writing shorter articles is it takes the pressure off of you to feel like you have to get to a minimum word count. At least I know that is the case for me sometimes.
Write For Your Audience
Most of us are in the business of making money with our blog. You can make a series of short blog posts that helps promote whatever you want.
For example, if you have a specific product you want to promote write short feature/benefit posts on it every now and then. The advantage to this is you are constantly keeping your blog updated and that’s a good thing.
You can also do the same thing when you write useful informational blog articles. Sometimes a short article gets the job done as well.
Write For Google
I think this is where the longer blog articles come into play. Google has said they like articles of 1000 words or more.
Those will get preferential treatment when ranking a blog post in the organic search results for a specific keyword phrase.
Make these the longer articles and spend some time on them. Maybe only do one of these a week, or every other week, or maybe even just once a month.
Target a specific keyword phrase in the title and in the body of your article. Don’t write for keyword density, but rather write themed content articles and include keyword variations throughout the body as they make sense.
This article I am writing now is going in it being over 500 words. However, I can make a 150 to 200 word blog post on just about any subject and write it in 5 or 10 minutes using Dragon Naturally Speaking because I don’t type real well.
One way to be quick blogger is to subscribe to Google Alerts and receive updates every day on topics relating to your blog. You can scan those, find one that appeals to you, and write a quick blog post about it.
This is a great way to keep your blog up to date with relevant content. It also helps keep you in the habit of posting to your blog on a regular basis which is important if you’re trying to build a reader base.