Many years ago I heard a famous Internet marketer say the way to get more traffic to your blog is to put up roadblocks that lead back to your website.
He called these backlinks which was a new term to me. That is what a backlink is, a roadblock.
Flash forward to blogging today. We all still need backlinks.
Buy Traffic With Google
You can buy traffic in strategic places and get blog traffic almost immediately if you can afford it. This is why Google Adwords works so well.
Google Makes Money
You can be on page one of the largest search engine in the world today for keywords people are searching for. This is Google’s primary income source and it works for them and it works for you if you do it right.
Do a Google search for a primary keyword phrase in your niche and look at the ads at the top of the page and down the right hand side. Those are pay per click ads where the advertiser only gets billed when someone clicks on the ad.
You And Google Make Money
The other place you see these ads is on the blogs and websites of Google Adsense affiliates.
These are also Google Ads.
The difference here is Google bills the advertiser when their ad is clicked on, and they turn around and give 68% of the click price back to the publishing affiliate.
In both scenarios these ads have a url in them that gets clicked on.
These are also roadblocks in their own way.
If you do not want to pay for clicks you need to get your blog url out on the World Wide Web where people are constantly running into it. That is a backlink for you and a roadblock for them.
The more of these you have online, the more your traffic will increase because more people will be clicking on your link because of increased exposure.
Organic Searches Are Free Roadblocks
The Holy Grail, so to speak, of free roadblocks is a ranking in the organic results on Google for keywords people are typing in.
This should be your long term goal.
Start by using SEO to rank for longtail keyword phrases.
Set a goal to develop your blog into an authority blog in your niche.
This takes time and doing things in the right way. Brian Dean did a post on his blog titled “Google’s 200 Ranking Factors: The Complete List“. He even breaks it down in a free PDF you can download that shows the Top 10 Google ranking factors.
Work on this list and your blog traffic will increase because you will have a lot of roadblocks out there where people can’t help but run into them. At that point Google will be ranking you for all kinds of keywords!