When you look into various ways to make money on the Internet you’re always instructed to target a specific niche.
A niche market is a specific segment in the marketplace.
I happen to agree with this, and I think that the home based business opportunity niche is an excellent one to target.
Let me explain who these people are and why this is such a good niche to get into.
These are people who are looking for ways to make money on the Internet. More specifically they’re looking for a way to start their own business.
They have already established what they’re looking for. What they don’t know, almost every time, is what home-based business they want to start.
Now that we’ve established exactly who they are let’s go a little more into how you can save the day!
Every business needs a product they are going to sell and in the home-based business opportunity niche the opportunity itself is the product.
You focus 100% of your efforts on finding new people who want to start a home based business of their own. You may have products you sell, but your focus is on the opportunity because again the majority of people you’re targeting are not looking for a specific product.
This is not to say that you should not have a business opportunity with a product in mind. Many people will start their own home based business in the network marketing business model.
Network marketing companies do represent a specific product line. From Amway and Avon, to Herbalife and Tupperware, the business model to get these products into the marketplace is network marketing. However, they all have specific products that distributors can sell and use for personal use.
Internet Business Opportunity-Think Digital
One trend that I’ve seen people move towards is one of joining and promoting a specific Internet business opportunity. These are Internet-based businesses and in many cases the products are digital in nature.
This just means that there’s not going to be any shipping of a physical product like you might have in MLM companies such as Amway or Avon.
Digital Products offer the benefit of instant access. Whether there’s a download required, or the products are membership based with a user login required, you access them 100% online wherever you have an Internet connection.
This is an excellent business model to provide to people who are looking for a home based business opportunity. Not only is this a good for you, but it’s good for them when they target the exact same niche they just came from.
One trend that has begin to catch on is selling big ticket items. These are digital based products that come with a home business opportunity. Some of the top companies in this space right now are TiDom, Empower Network, and MOBE.
However, a direct sales company I would suggest you check out is one that I’m in, SFI also known a strong future international.
This is the world’s largest direct selling company.
They offer fantastic training and many digital-based products you can sell and promote. http://www.sfi4.com/7561445/FREE
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