If starting an internet mlm home business were harder more people would not do it. This article is a different way of looking at the topic of using the Internet to make money with your own MLM home business.
Millions of people Google search how to start an Internet home business every month. I have no idea how many people actually get started, but I don’t think it would be exaggerating to say thousands or possibly even millions of new Internet home businesses are started every month.
Why is that?
When you get right down to it it’s extremely easy to start a home business using the Internet.
Part of this can be explained by looking at the various business models that people use to start their own business online, including network marketing, which is also known as MLM or multi-level marketing.
Start An MLM Business
It doesn’t take very much money to start an MLM business of your own at home. This is certainly less expensive than starting an off-line business or purchasing a franchise.
Not only is it inexpensive to start a network marketing business, but it’s extremely fast. I think this is one mistake that people make.
In the old days of network marketing people would join an MLM business based on a referral from a friend or a relative. There was virtually no research done because you trusted the person referring you to their business opportunity.
All it took was filling out an application and writing a check for the cost to get started. In most network marketing opportunities you were also encouraged to purchase a starter kit which contained marketing materials and products for personal use and demonstration.
Flash forward to today!
You can get started even faster by using the Internet. Every distributor has their own website with a sales page where you can join.
You’re still encouraged to purchase products for personal use and demonstration, but that’s not required. Most marketing is done online. You are given a replicated website that has your name on it and is coded with your identification number.
In reality it only takes a few minutes and you are in business for yourself, or are you?
You may have the necessary tools to get started, but what you don’t have are the skills. More specifically, Internet marketing skills.
Why Do People Fail At Network Marketing?
The failure rate in network marketing is still high, although it is improving thanks to the Internet.
People who have failed in the past are making money now.
However, there are a few reasons that some people still continue to fail and that does not need to happen if they would learn and do these things!
1. Lack of Internet marketing skills. The bottom line is if you get enough people to your company provided website you’re going to sell products and sponsor new distributors.
The problem is the World Wide Web is cluttered with billions of pages. In the network marketing niche there are millions of competitive pages you are trying to move ahead of.
It really doesn’t matter what type of Internet business you start. If you don’t develop at least one or two strategies for driving traffic to your website or blog, it’s going to be difficult for you to succeed.
2. Time. Most people who start a network marketing business do it on a part-time basis.
We all lead busy lives. Often this can get in the way of really working on your network marketing business. By working, I mean spending most of your promoting your website or blog and following up with prospects.
This is where it so important for you to automate as much of your business as you possibly can. Hiring me as your freelance MLM blog writer is one way to develop your brand and enhance your credibility.
3. Don’t want it bad enough. I have never seen an industry where so much effort was put on helping people improve their attitude and learning how to set meaningful goals.
When you think about this really does make sense.
It seems like many people who fail in network marketing don’t really want it bad enough. I say that having grown up around an MLM business since the mid-1970s where I watched my parents develop a successful Amway business of their own.
They set meaningful goals, read self-help books and listened to tapes, and spent a consistent amount of time every week working on their business. This is not something that many people are willing to do when you get right down to it.
Let me give you an example.
The greatest self-help book of all time is “Think And Grow Rich” by Napoleon Hill. I wonder how many people have started reading that book yet never finished it?
Maybe even you!
4. Jumping around. One other problem I see that causes people to fail in network marketing is they jump from one business opportunity to the next.
I personally don’t think there’s anything wrong with being in more than one MLM business when done correctly.
However, the reason the people jump from one opportunity to the next is because they think the grass is greener on the other side of the fence.
They think the reason they are not succeeding in their current network marketing business is because they are in the wrong business.
In reality they would be better off to look in the mirror and understand that the problem is themselves and not the business opportunity.
5. Build a portfolio. Is it possible to be successful in more than one network marketing business? It certainly is if the product line of the MLM opportunities you join are completely different.
I love the TV show the Shark Tank. These guys talk about building a portfolio of successful businesses.
However, they will often bow out of bidding on a business opportunity because they currently own a similar business and feel that it would be a conflict of interest.
Once you learn how to do Internet marketing you can build a portfolio of MLM businesses, or other online businesses in different niches. For example, you might be in an MLM business that sells coffee products. You then might join a big-ticket product that provides Internet marketing training and self-help products.
You might branch out and buy niche websites in different niches making money with Google Adsense. This is an affiliate program and your websites would not be competing with your MLM businesses.
As you look at all of the different kinds of MLM business opportunities, and other niche businesses available today, you will see there are many ways you can build a portfolio of noncompeting businesses if that is something you want to do.
The reason people fail when starting an Internet MLM home business is because it is to easy to get started. People do not have a lot invested in terms of time and money at first. When things get a little tough it is easy to quit because they do not have much to lose.