How to Start a Blog Mailing List and Why You Need One

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In this article we will talk about how to start a mailing list. This can be an important step in growing your blog audience.

As a blogger, you know that growing your audience is essential to your success. After all, the more people that read your blog, the more opportunities you have to sell products or services, generate leads, or achieve whatever other goal you may have for your blog.

But did you know that one of the best ways to grow your blog’s audience is by building an email list? In this post, we’ll explain why you need an email list and how to get started building yours.

Why You Need an Email List

An email list gives you a direct way to communicate with your blog’s readers. Unlike social media platforms, which are constantly changing and where your messages can get buried in the noise, an email list ensures that your readers will always see your messages.

Plus, when you have an email list, you own your audience; nobody can take them away from you. Contrast that with social media platforms, which can shut down your account or disappear entirely at any time (as we’ve seen happen to many bloggers in recent years).

Building Your Email List

The first step in building your email list is to choose an email service provider (ESP). This is the platform that will power your email marketing campaigns. Some popular ESPs include Aweber, Mailchimp and ConvertKit.

Once you’ve chosen an ESP, sign up for an account and create a signup form for your blog. Make sure to put the form in a prominent place on your site so that people can easily find it.

Finally, start promoting your signup form through social media and other channels. Every time you get a new subscriber, send them a welcome email to thank them for signing up and introduce them to what they can expect from your emails.

Conclusion: How to Start a Blog Mailing List and Why You Need One

Email lists are essential for bloggers who want to grow their audience and achieve their goals. By having an email list, you can stay in touch with your readers directly and ensure that they always see your messages.

Plus, you own your list; nobody can take it away from you like they can with social media followers. To get started building your own email list, sign up for an account with an ESP like Mailchimp or ConvertKit and create a signup form for your blog. Then promote the heck out of it!