Social media and network marketing are a great mix. Using social media is a natural way to build relationships and build trust in your MLM business.
Building that trust is really just like walking into a coffee shop and meeting the owner. The way you were introduced to her will tell you a lot about the experience you will have from there.
Trust is built through the conversations you have on Facebook, Twitter, and other social media sites. It is how you conduct your business.
How you present yourself is really the way you want your customers to see you. It’s important to always be on Facebook and Twitter, but not as important as the actual conversations that happen there.
It’s all about relationships. There’s a saying that “people buy people”.
It’s become cliche, but it’s still not a bad thing. If you offer something that someone needs or wants that they can’t get from anyone else, then you will build a loyal following.
The same goes with social media. People aren’t interested in your products or services. They’re interested in building relationships.
There are times when that’s what you need to do to build trust and keep it. Other times you need to talk about the features of your product or services that aren’t applicable to the conversation at hand.
This is where MLMs really shine. You can be on every podcast and Facebook page.
You can be featured in every blog and social media site. Post pictures of yourself with different kinds of coffee mugs and placemats. You can even take part in the chat.
But if you’re not talking about the product that you’re selling, or if you’re not talking about the experiences that your customers can have with the product that you’re selling, you’re not going to build that level of trust in the short-term.
The Role of Social Media
We live in a very social media savvy world. The internet is such a large place, and social media platforms are growing as fast as Twitter or Facebook.
No matter how big your company’s brand is, if your company isn’t talking about the product that you’re selling, you’re not going to build that level of trust in the short-term. If you’re not talking about the features of the product that aren’t applicable to the conversation at hand, you’re not going to build that level of loyalty in the short-term.
The level of trust that you can build is different for different companies. A big brand can build this trust more quickly than a smaller brand.
And a large brand usually has a lot more money to spend on advertising. But the main thing is that in most cases, companies need to talk about their product and what it does on a regular basis.
If you can’t do that, you can’t build that level of loyalty in the short-term. The roles of Twitter and Facebook and the other social media platforms are only here to serve and not replace. They can certainly complement and not replace the roles of a company and its advertising.
How Twitter and Facebook Can Actually Replace Advertising
When your company’s sales force is out promoting your brand, the sales force has a lot more flexibility to promote other products while they’re doing their job. After all, they need to mention other companies’ products while they’re talking to their customers.
But as soon as the sales force is done promoting one product, the company’s next promotion can start talking about another product on the platform that your company isn’t promoting yet. That company is still promoting. They have a lot more flexibility to promote products that they’re talking about in their conversation with their customers.
So, while your company’s sales force is promoting one product, your company can now promote other products that they’re interested in discussing in their conversation with customers.
Everyone Is Doing It
That’s exactly what many companies have been doing recently. That’s exactly what Facebook is doing too, but because Facebook talks about only a small portion of the total products that are out there, it’s getting all of the attention.
Twitter is a network that doesn’t even talk about all of the products that are out there, but it has replaced Facebook in the minds of many advertisers. That’s why many of the big brand advertisers are actually investing time in Twitter, not Facebook. And that’s why the startups that are starting to advertise on Twitter are getting millions of dollars’ worth of new business.
Social Media and Network Marketing Short Term
In the short-term, the role of marketing is to promote products that you’re advertising. But in the medium-term, the role of marketing is to promote products that your customers are interested in discussing. The more products that get discussed, the more customers you’ll attract, and the more loyalty your customers earn.
Marketing is a 2-way conversation. It’s a conversation that starts with your customers and ends with your brand.
And that’s why it’s so important that you do a great job promoting your products on the social media networks. If you don’t, it’s likely that you’ll end up replacing Twitter by Facebook with LinkedIn or Pinterest instead, and not attract any of the customers you wanted.
Because what makes a product popular on Twitter or Facebook is the amount of discussion that goes on around it. But what makes a product popular on another social media network is…
The amount of conversation that happens around it.
That’s really all that counts. It’s why branding matters.
That’s why marketing exists. And that’s why you should be spending your time promoting products on the social media networks.
Sure, you might have a lot of Twitter followers. But can they really convert to sales? Well, of course they can.
But if you’re the only one promoting your products on Twitter, you’re not going to attract all of those Twitter followers to your brand, are you? Of course not.
I’d expect most of those Twitter followers to flock to brands that weren’t even on their radar, right? And if you’re not on the radar of those Twitter followers, who are you trying to attract?
Why Are They Interested?
It’s likely that these Twitter followers are simply people who are very interested in your products and not your business, and if you convert them to customers, then they’ll get some affiliate links or some loyalty points. In other words, Twitter followers are followers because they’re very interested in what you have to say, not because they want to buy anything from you.
So that’s why you should be on Twitter. It’s a captive audience, which means you’re going to attract more followers, and if you’re active on Twitter, those followers will spread the word about your products to their friends, and so on.
But the question still remains. What should you do if you’re not that interested in promoting your own products? The answer is…
Not to worry! You can always…
Yes, you can outsource the hard part! And I’m not talking about sending out a spam email to people.
Social Media and Network Marketing: Engage People
No, I’m talking about actually engaging with the people who are talking about your products and actually telling them what you’re selling, how it works, and why you think your product is better than the rest.
You see, if you’re not the only one promoting your products and services, you’re not going to have that captive audience. The idea is to be in the conversation, to be invited to talk about your products and services, and to be able to say whatever you want and get a positive response.
Which means that you need to be prepared to answer questions and be completely honest. And this is where your outsourcing choice comes in.
Outsourcing the Q&A part of your marketing plan.
Here’s the thing. It’s not that hard to get started. Most marketers have no idea what the internet is, let alone engage in Q&A.
And if you are the only one talking about your product in the market, most people won’t pay attention. What’s even more sad is that most of the people who will pay attention, will buy your product, but won’t tell you why.
What should you do?
Start by inviting people to ask questions. Ask a question about your product and do it often.
You’ll be amazed at how many people will jump at the chance to share their experiences with you. And as these questions come in, you can also start pointing out the advantages of your network marketing product or service, and why you think it’s better than the rest.
Then you can start writing an introduction, or an email to explain why they should buy your product. Once they buy your product, you can build on that initial purchase.