The Three Different Types of Digital Marketing

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In this short blog post we will look at the three different types of digital marketing. You might be surpirsed to see it broken down into only 3 types.

As a business owner, you know that one of the keys to success is marketing. In the past, marketing looked very different than it does now. With the advent of the internet and social media, marketing has gone digital. If you’re not using digital marketing to reach your customers, you’re missing out on a huge opportunity.

But what is digital marketing, and what are the different types? Keep reading to find out.

Search Engine Optimization (SEO)

Search engine optimization is the process of optimizing your website to rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find it when they’re searching for something online.

SEO involves using keywords throughout your website content so that search engines can match your site with relevant searches. There are a lot of different ranking factors that go into SEO, but if you optimize your website for SEO, you’ll be more likely to appear at the top of search engine results pages and reach more potential customers.

Social Media Marketing (SMM)

Social media marketing is the process of using social media platforms like Facebook, Twitter, and Instagram to promote your business or product. SMM typically involves creating and sharing content like blog posts, images, and videos that will interest and engage your target audience.

You can also use social media platforms to run ads that will reach a wider audience than just your followers. SMM is a great way to connect with potential and current customers, build brand awareness, and boost sales.

Pay-Per-Click Advertising (PPC)

Pay-per-click advertising is a form of digital advertising where businesses pay a fee every time someone clicks on one of their ads. PPC ads can appear on search engine results pages (SERPs), social media platforms, or websites that host ads from other businesses.

PPC is a great way to reach people who are already interested in what you have to offer because they’re actively searching for it online. And since you only pay when someone clicks on your ad, it’s a cost-effective way to market your business or product online.

Conclusion: The Three Different Types of Digital Marketing

Digital marketing is a necessary part of doing business in the modern world. If you want to reach potential customers and grow your business, you need to be using digital marketing techniques like SEO, SMM, and PPC.

Of all of these different types of digital marketing, PPC is often the easiest because it doesn’t require any long-term commitment or ongoing work; you simply create an ad and pay every time someone clicks on it. However, all three types of digital marketing are important and can help you reach your target audience and achieve your business goals.

Talk to a digital marketing expert today to learn more about which type of digital marketing would be best for you.