What Are Baby Boomers Buying Online?

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Baby boomers are a targeted niche seniors can market to. Asking what baby boomers are buying online is a good place to start. The baby boomers are the largest segment of the population in terms of the age of their oldest child.

Growing Market

The number of boomers is expected to reach 78.1 million by 2026. They are the third largest segment of the US population in 2026, which means they will have a relative share of relative share of the population of the US in 2026, after other Gen X and Gen Xer segment.

These women and men have already been buying things online since the 1990s. In 1991, 44.6% of boomers owned a computer. Today according to AARP 9 in 10 boomers own a computer.

Another growth was in cell phones, where the share increased from 21.6% in 1991 to 7 out of 10 today. They bought more DVDs, CDs and books, compared with electronics, which they bought less.

What they bought online in 2011 was $257.4 billion and today $548.1 billion according to Business 2 Community.

Women and men are buying more of everything online because of the Internet boom. The US government spends about $125 billion a year on electronic media marketing. Women and men have a relative growth in share of share of overall US wealth.

Crying Need

It is not hard to see that the “crying need” is not strong in the US. There is more wealth ownership among women, with a relative growth of 21%, than among men, with only a relative growth of 8%.

If you take the first result, a relative growth of 21% among women in the number of consumers of products and services, it is not that surprising. If you take the second result, a growth of 8% among men buying CDs and DVDs, it is not that surprising either.

Women buy more products in general, which means they will buy more products which have women as the main characters, compared with men. Women are the main buyers of books, cars, cosmetics, shoes, jewelry, home appliance products, toys and more.

Men buy more items, which usually have men as the main characters. Women seem to buy more entertainment and daily value products. The reason is not hard to understand, because women need and use products more than men do.

In a market that is not growing, the number of buyers is not growing, and the relative growth of buyers, you can see that there is a glut of consumers. There are not enough buyers to go around. When you have a shortage of buyers, prices can rise.

People willing to pay more will get the goods. That is why supply and demand work, in other words: supply decreases when supply exceeds demand.

Supply vs. Demand

Another way to look at the relationship between supply and demand is that firms try to buy as much as possible, as soon as possible. If people have to wait a bit longer for the goods to be available, they tend to purchase more expensive goods. The law of diminishing returns comes into effect.

But also look at the law of supply and demand in the industry: In the automotive industry the premium brand customers wait longer than consumers in general to see the new models. That is why premium brand customers in a luxury market are willing to pay more, and why the volume premium in the volume of cars purchased has risen to a five-year high.

What This Means for You:

We can look at both at the demand side and supply side of the equation. If we look at the demand side, we can look at the rise in home building in the US and the slowdown in building in Europe.

If we look at the supply side, we can look at the lack of new home building in the US and the construction boom in Europe. In the case of both cases, we can see supply outstripped by demand.

This has created what some are calling the ‘new recession’. This is the period that we are currently in: the supply of goods is outstripped by demand.

If we continue on this path, we can see the end of this new recession. We can, however, see a period of rising prices for a while as the gap widens between supply and demand.

So how is this solved?

To have a real answer to this question, you need to take a step back and look at both ends of the market spectrum. You need to look at both supply and demand in the residential sector.

If you are in the business of selling new homes, you will know that there are many more buyers than there are homes. You need to figure out a way to make more homes available to buy. You need to figure out a way to make more sales.

The two primary factors which are contributing to rising prices in both cases are demographics and behavior.

Diversity is the problem. The number of homes for sale is outstripping the number of buyers.

The number of buyers is outstripping the number of homes for sale. It will be up to us to make more homes available to buy.

We need to find a way to communicate better to the market that we have more homes for sale. We need to work on communicating better to the market that we have more sales.

Here is a real eye opener:

* It is not a real surprise that the number of homes for sale is outstripping the number of buyers. It is a classic story. People do not have savings.

Housing is the largest segment of the mortgage products. It has a much bigger component than stocks and bonds. Savings are a vital necessity. When you factor in that the housing sector accounts for 10-15% of the entire US economy and that housing accounts for 40% of the total consumption expenditures, it really makes you think. I mean really thinks.

* It is not a real surprise that the number of buyers is outstripping the number of homes for sale. It is a classic story. People do not have savings. Housing is the largest segment of the mortgage products. It has a much bigger component than stocks and bonds. Savings are a vital necessity.

When you factor in that the housing sector accounts for 10-15% of the entire US economy and that housing accounts for 40% of the total consumption expenditures, it really makes you think. I mean really thinks.

* It is not a real surprise that the number of homes for sale is under stripping the number of buyers. It is a classic story. People do not have savings. Housing is the largest segment of the mortgage products. It has a much bigger component than stocks and bonds. Savings are a vital necessity.

When you factor in that the housing sector accounts for 10-15% of the entire US economy and that housing accounts for 40% of the total consumption expenditures, it really makes you think. I mean really thinks.

* It is not a real surprise that the number of homes for sale is under stripping the number of homes for sale. It is a classic story. People do not have savings.

Housing is the largest segment of the mortgage products. It has a much bigger component than stocks and bonds. Savings are a vital necessity.

When you factor in that the housing sector accounts for 10-15% of the entire US economy and that housing accounts for 40% of the total consumption expenditures, it really makes you think. I mean really thinks.

* But you want them to buy now. The housing market has a much bigger component than stocks and bonds. The housing market is the largest segment of the mortgage products. You want the buyers to make a buying decision now, especially since mortgage rates will go up. This will be a nice time to invest in stocks, bonds and real estate.

What This Means for You

* It is time to take action. The situation demands it. The housing market will have a much bigger component than stocks and bonds. Real estate will become more attractive than equities.

* Understand the current state of the market. What is happening and why you should be worried? Real Estate and stocks are two of the biggest segments of the mortgage products. Real Estate is on a rising trend and stocks are moving up. You will be affected by all of this. The difference between the two, stocks have a much bigger component than real estate. This is quite evident.

* Understand the current trends. Here you will be better served by consulting a professional and using his expertise. The market moves according to the trends. I mean the trends that govern it.

* Real Estate is attractive. You will not be able to find a better investment. Especially if you factor in the recent rate hike. It is becoming attractive. But you need to understand the fact that the housing market has a much bigger component than stocks and bonds. In real estate, you will always be able to find good investments. This is what happens when you invest in real estate

* If you decide to invest in stocks, you should invest in US stocks. Stocks work in the US, and they are getting more expensive in comparison to the global segment. You can be benefited by the move. However, remember that the US equity market is a total market.

You are free to invest in the developing world or the developed world. Do not be attracted to the developed world shares because you are affected by the developed world rates.

To be successful, you need to consider the fact that investments will vary depending on the investment instrument. I mean stocks, bonds, real estate, options and many more. You need to take recourse to the best investment when you are ready.

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