Seniors have become very good at using social media marketing for their online businesses. The most popular social media used by seniors include Facebook, Twitter, LinkedIn, You Tube, and blogging. Starting a blog is a good way to use these various social media programs to generate traffic and ultimately make money.
Seniors: Want to Earn Money Using Your Digital Marketing Skill?
The reason is that these websites are easy to use, secure, and often monetized. Blogging is great for many reasons. It’s secure meaning that you cannot accidentally publish a video of you having sex with a pig, drowning, or dying.
It allows you to set the rules for your online community. For instance you can say things like “no swearing, no porn, etc.” and it’s free. You get a lot of exposure as most seniors are comfortable with their privacy.
What Social Media Do Seniors Use The Most To Make Money Online?: Blogging
Blogging is also very good at driving traffic to your online website. In fact, seniors can benefit tremendously from this kind of digital marketing approach.
One of the best ways for seniors to promote their businesses and build relationships online is through You Tube. This video blogging platform is very easy to use and there is no monthly fee.
It is a great way seniors can have an online business without leaving their homes. You Tube is usually monetized through advertisements, meaning that you can make money by showing advertisements on your videos.
A senior internet marketing tactic that they can use to earn money is by joining Facebook groups and other online groups that seniors are in. Groups are a great way to build relationships and often have higher membership rates because they are less intimidating for people who don’t know how to market online.
There are many ways to earn money online by using your digital marketing skills and experience, including using your digital marketing skill to run a Facebook fan page, YouTube channel, or Blog.
But you need to be sure that you are making the most of these skills and not turning your digital marketing skills into a money making machine that destroys your financial future. Make sure you understand what you’re getting into so if you’re already doing these things then you can decide whether they’re worth it.
Let’s talk about how Facebook, Twitter, LinkedIn, and Youtube are being used by seniors to make money in more detail.
Making Money Online With Facebook
Seniors have become quite good using Facebook to make money online. Facebook is the largest social site on the Internet and has millions of senior members. It is the ideal website to make money using Facebook marketplace as well as networking with other individuals who are in the same boat as you are.
Facebook is the ideal place to sell digital products and services for the seniors. The senior market is a booming market with lots of clients. People are already on Facebook to meet with relatives and get them updates on their latest activities.
Be The Expert
This makes it perfect for selling digital products and services for the seniors to friends. You can sell a variety of digital products and services to the members by just adopting the stance of being the expert in the field of interest to the members. Being the expert allows you for advertising your services and selling digital products and services that you may offer to members.
You can actually become the expert in anything by just taking up a stance as the expert. The fact that most members look up to the elders is already an ideal platform to be the expert.
Facebook is one of the most important websites for making money online because it has a huge market base that is very eager to make sales. The only problem that you may face is the cost to adopt the stance of being the expert.
The reason is that you may end up having to spend lots of money on advertising and marketing to make sales to members. This in itself can make this venture a losing one.
It depends on the amount of money that you have as well as the amount of time that you have to devote to this venture. If you have sufficient amount of money and time then you can for start.
However, if you have only sufficient amount of money, and not either either amount of time or money, then you should abandon the idea of becoming the expert. It can be a losing venture.
What you should be doing is learning how to adopt the stance of being the expert. Learn about networking from the experts and adopt this stance. You should be focusing only on selling digital products and services to your existing clients.
What Social Media Do Seniors Use The Most: Twitter
Twitter is a social media website that seniors seem to love. Because it is easy to use seniors can sign up and be making their first tweet in no time.
It is easy to promote home business products on Twitter as well. Often a senior will tweet a link to a blog post or just make a tweet and include a link to an affiliate product they want to promote. It really does not get any easier then this when it comes to social media marketing.
How To Set Up Your Twitter Account and Twitter Marketing Campaign For Senior Marketing
The first thing you need to do when it comes to setting up a Twitter account is get a handle. There are several different names you can use, but when it comes to marketing you want to stick with a handle that is being used in a sales promotion. Many seniors are trying to get their foot in the door but cannot get into the senior sales field because the marketing materials are not being properly marketed.
There are a few things you can do when setting up your Twitter account. The first thing you need to do is change your country setting to the country you are planning on running your Twitter account from. This will ensure you are not blocked or confused as to which country you are in. You can also change your language to “enUS” to make sure you are not misspelled as “enENE”.
Another thing that a busy single person can do is use the “favorites” feature and add friends of friends. This will make it easier for you to collect followers because you will not have to search through your followers too much. Another favorite feature they can also add is your personal bio area, and in this area you can also include links to your website or blog etc.
Build Your Followers
You should also make sure you have an account at Twitter, and then you can also use the “follow” feature. This will make it easier for people to find you if they want to follow you on Twitter.
You can also use the “report abusive behavior” feature to make sure they are violating the Twitter Terms of Service. And if you are in a country where you cannot use English, you can also use the “help” feature to make sure your request is getting through.
What Social Media Do Seniors Use The Most: LinkedIn
LinkedIn is considered the social media platform for business. Often seniors will already have a LinkedIn account from a previous career.
This gives them a jump on getting started using social media to make money with their home business. As in other cases publishing a blog article and then posting that article on your LinkedIn account is a good way to use it to drive traffic back to your blog. If you have links in your blog post that can lead to various ways to make money.
What You Must Do If You Are Aiming for Profit
One of the biggest challenges many seniors face is making sure that what they are doing makes money. Social networking is a great way to find out what people want and how you can provide it. If you have been using LinkedIn to make money, you can use that to drive traffic back.
A good way to do this is to post a link to your blog on your LinkedIn profile and then link to it in your social networking posts. Linking to your blog and then posting a social post on Facebook and then linking to it on your LinkedIn profile will work very well to get more attention from other LinkedIn members that may want to do business with you.
In addition to the blog posts that provide additional information, you can also post videos of yourself talking about your topic. Making one or two videos about your topic is often adequate.
Linking to them both on your social networking pages, and then posting them in your blog about your topic will increase traffic to your blog. The more people that get to your blog the more sales you are going to get from your blog.
Ask Your Friends
Another strategy is to ask friends and colleagues to rate/review your product or service to give you additional traffic to your blog. Having others tell other others about the product will provide the additional traffic that you need.
The key is having your blog posted in an effort to drive new leads to your blog as well as to build more visibility and credibility for you. If you do this, you can start getting sales very quickly.
In addition to the blog posts, you can also run advertisements in your local newspaper or provide information to local businesses. Having your own local business directory listing your phone numbers and contact information along with your email address can increase your prospects knowledge of the product you are offering. Having your contact information available and accessible at all times will help to build your email lists which can provide the initial sales for your blog.
If you have done all of the above you may want to consider a partnership with someone who already has a successful business and you can benefit from the experience of someone who has already made it this far. Having someone to tap you for knowledge and advice as well as share your experience with will certainly help your chances of survival.
You should never stop trying to find a way to continue making money. Trying different things to make more money is just part of the business learning curve. As you continue to change your approach and your sales are growing you will begin to see that all of the changes are paying off.
What Social Media Do Seniors Use The Most: Youtube
Youtube is a way seniors are using video marketing to make money online. Youtube is a social site.
You can use it to generate traffic back to a blog post, or use it to promote one of your home business products in the description box under the video. Videos are not hard to create with various software, your smartphone, or even hiring someone at Fiverr to do it for you.
A Quick Introduction to Video Traffic
You can use video blogs to increase traffic to a video blog. Video is now being shown on the news. TV stations are using video to generate traffic for their blogs. This is because videos have quick loading time and can be viewed while news reader is parsing through its audio files.
Video and YouTube have a lot in common. They both are search engines. You can use YouTube in conjunction with your Google Adwords campaign to get ranked on Google and Bing/Yahoo for your niche term.
One thing you want to watch out for is duplicate content. YouTube has a video takedown process. It is easy to get your video taken down if there are changes to be made to a video. If you are using your video to make money online then make sure that there are no changes to your video in the meantime.
If you are making videos at home then you can use a camcorder or a smartphone to make your videos. Make sure that you use a nice big lens and an external microphone if you are using a camcorder. Use a tripod to reduce jitter.
Once you have recorded a video, put it on a portable drive. If you are using a camcorder, make sure that your external microphone is in the video.
You can also use your PC webcam and a microphone in PC if you want, but it will add more steps to your video if you are using PC as a audio input. Once you have your video, you want to compress your video using a plug-in such as iMovie or Camtasia.
Promote Beyond Youtube
You can upload your video via YouTube and other video sharing sites such as Dailymotion, Vimeo, Metacafe, and Veoh. It is easy to add videos to these sites. These sites are great for adding your YouTube videos.
You can use a camcorder to make your video, however it is very hard to clean it up to look good. If you are just making a video to get traffic then you can just use Camtasia or a plug-in for making nice looking slides and video. Then you can do your online marketing or you can upload it to free video sharing sites.
If you want to sell your product then you can use iMovie to make a professional video with a microphone. Then you can upload it to Viddler. Viddy is free as well.
It can be very difficult to make a video and get it right. It can take a lot of time and you want to have a product to sell. The more videos you have the better. However the more videos you have, the less traffic you will get. Once you get traffic you want to sell it. It is very important to get traffic.
Summary: What Social Media Do Seniors Use The Most To Make Money Online?
Bizzy Seniors primarily uses a combination of blogging, LinkedIn, Twitter, and Youtube. Many seniors have been using Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, YouTube, Flickr, Instagram, and other social networking websites for years. While we use each one to keep in touch with friends and family that are far away, we are finding the real value in these sites come not from the social media site itself, but from who is on the social media site.