Why is Pay Per Click Considered Digital Marketing?

Share This Post

Pay per click (PPC) is a type of digital marketing in which businesses pay to have their ads displayed on websites and search engines. The most common type of PPC is Google Ads, which allows businesses to bid on keywords that are relevant to their products or services.

When someone searches for one of these keywords, their ad may appear at the top of the search results.

Although PPC can be an effective way to reach potential customers, it is not the only form of digital marketing. Other common types of digital marketing include SEO (search engine optimization), social media marketing, and content marketing.

However, PPC is often considered to be the most effective form of digital marketing for seniors, as it allows them to target potential customers who are specifically interested in what they have to offer.