Why You Should Invest in Content Marketing

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Helping seniors with content marketing is a big part of making money in a home business here at Bizzy Seniors. Here are some ideas on why you should invest in content marketing you can use to do the same!

1. Social Media Networking Apps

A few of the most popular social networks are LinkedIn, Facebook and Twitter. LinkedIn is one of the most professional networks. I joined it and have now been a participant for years. It’s a great place to meet people that are helping to change their life for the better.

Facebook is not as professional as LinkedIn. There are only so many people in that network. Don’t join it unless you are a high school graduate or better. A lot of people join there because of the cool looking profile. Most of the time they want to find work.

Twitter is a great way to connect with colleagues, managers and clients. There are lots of great conversations going on there. You don’t have to be published to be interesting. It’s the relationship that counts.

2. Guest Blogging

As a senior citizen you can guest blog for bigger websites that have high impact content. Most likely you will be compensated for your efforts.

I’ve never been compensated but I have guest published for other senior citizens. I have also guest edited a book.

I’ve guest lectured and given workshops for senior citizens and small businesses. There are lots of opportunities like that, even at smaller websites.

There are lots of smaller websites that have big potentials. They just need more experienced editors and marketers. And a few good marketers that can edit and publish content. But a senior citizen can make a big impact on smaller websites.


I know a lot of websites have really poor-quality content. They are publishing stuff that is published on a whim.

I know a lot of senior citizens that don’t proofread their own content. They simply copy and paste it into their article, so that their article is published.

It’s up to you to make sure you proofread it. If you can proofread your content, then you can edit it for easier reading.

However, it takes time to proofread and edit every single article. So don’t do it on a lark. It takes time to do this. And with a busy schedule, you can’t be on top of it 24/7. So, it’s better to let some others do it.

Your Attitude

If you want to make a great content for your senior citizen websites, then you have to make sure that you have a great attitude and are focused. You should know your target audience and that you know what you are talking about. You should know your point of view. And what you are talking about is best for your target audience.

The Basics

If you really want to make great content for your website, then you should take care of some basics first.

You have to know about writing style, you have to know about the market, you have to know about the importance of your website, you have to know about the benefits of your website, you have to know about the importance of your website, and you have to know about the benefits of your website.

Be Interesting

If you know these basics, then you can make an interesting content for your website. And this is the secret of content marketing.

You can also know the tricks to make content that is really compelling. This is the secret of content marketing.

Make A Difference

One of the first thing to do is to make a content for your website that really makes a difference. This content should be on your business page and this content should be on your blog.

Don’t make a content for your web page that will not be read. And you also have to make sure that the content is really creative and really good. There are some tricks to do this.

Be Clear

There are some techniques you can apply also to make great content. The first thing you have to make sure is that you are really clear about what you want to say about.

You know what product your target market wants, and you know what benefit they want to get from that product. Start from this standpoint and then go into the benefits and the solutions you are going to give them.

Then make a really excellent content for your website. And the best thing is that most of the times the content you made will resonate with the target market. Because they are the ones who have been using the product for long time.

Rank On Google

Team Schuman invests in content marketing with the very primary goal of ranking on Google. Our articles contain long tail keyword words that we want to rank for.

Whether we’re hiring a writer, or doing it ourselves, we base our article on that keyword phrase. We’re not targeting keywords that get a lot of searches either.

We are more than happy to rank for keywords that only get 10 visitors a month up to 100 visitors a month. This is obviously a long-term approach because it’s going to take a while to build up the number of visitors, we need to make money with display ads.

However, it’s an approach that makes sense. Unless you are going to do all of your own writing you have to invest in content. That means either paying a writer or buying articles that will clear Copyscape’s Plagerism Checker and not show up as duplicate content.

Conclusion: Why You Should Invest in Content Marketing

So, this is the secret of content marketing. You should also know the secret of content marketing is the secret to great content marketing and great SEO strategy.

Make the content great. Make the content really effective. This is the secret of content marketing, and the secret of content SEO is to make the content really effective. Many seniors hire an SEO blog writer for some of their content to accomplish this.

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